$3.5M Deceptive Marketing Settlement: What Does This Mean For The Dental Industry?

Noted non-lawyers Gary and Tanner talk about what Aspen Dental’s $3.5M deceptive advertising settlement could mean for the dental business, how they’ve seen dentists get into trouble for using language like “no hidden fees” or “money back guarantee”, and one rookie mistake that too many dentists make (plus how to fix it).