If you’re worried about the risk of a recession, we have some advice on how to make your business more resilient.
Start investing in your in-house membership plan in a major way. (You do have a membership plan, right?)
First, make sure that it offers some genuinely good benefits. As in, better than dental insurance.
Then, reach out to local employers in your area. Show them you can give their employees better access to treatment than a big national insurance plan can offer.
Convince them to offer your membership plan as part of their employee benefits package.
Do this with enough dedication and you’ll build up a consistent, predictable revenue stream that is resistant to shifting economic winds.