January 2023

Raise your hand if you love every single part of your job. Yeah, we didn’t think so.

If you’re gearing up to expand your practice or dental group, you’ll need to get your business operations running as smoothly as possible. And one of the most effective ways we’ve found (seriously, we’ve used this approach when growing our own businesses) to do this is to identify and work through your restraints.

Here’s a thought experiment: Facing a shortage of qualified associates, a major DSO — in the league of Heartland or Aspen — decides to tackle the problem from the supply side. 

Well, we made it through another trip around the sun. And as the last glow of the holidays fades behind us, we’re ready to make our bold prediction for the new year: 2023 is going to be the year of the dental marketer.