February 2023

One dental industry trend we appreciate: Hygienists and other support professionals who are leveling up their careers by moving into coaching.

Dentistry is unusual among healthcare professions because the default option for a new dentist remains solo practice. Unlike MDs, who typically work within a hospital system or a large group practice, dentists often hang out their own shingle after graduating.

We get as wired in as anyone. Between work, play, and simply looking for distraction, we’ll be the first to admit how easy it is to spend many hours a day staring at a screen.

So, we’re not lawyers. Not even close. But we’ve seen enough practice owners make this one simple marketing mistake that we want to throw up a warning sign — because making it can lead to legal trouble (or worse, perhaps, getting sanctioned by your licensing board).