Dental Rift — the Blog

If you’re gearing up to expand your practice or dental group, you’ll need to get your business operations running as smoothly as possible. And one of the most effective ways we’ve found (seriously, we’ve used this approach when growing our own businesses) to do this is to identify and work through your restraints.

Here’s a thought experiment: Facing a shortage of qualified associates, a major DSO — in the league of Heartland or Aspen — decides to tackle the problem from the supply side. 

Well, we made it through another trip around the sun. And as the last glow of the holidays fades behind us, we’re ready to make our bold prediction for the new year: 2023 is going to be the year of the dental marketer.

Consolidation is one of the biggest trends in dental. Based on a 2019 survey that is likely an undercount today, at least 10 percent of dentists are now part of a DSO — a figure that doubles for young dentists.

Look, we know — the business climate seems shaky heading into 2023. And even the dental industry, which is famous for being (almost) recession-proof, may be feeling the heat. 

So, this one feels like a hot take, but please, bear with us. Despite what you may think, you want to feel out of your comfort zone at work.